One way to get your business brand lifted off the ground is to get featured in magazine. Fortunately, there is a vast number of magazines ready to publish you. Today, you can find at least one magazine for any taste and hobby. Thus, your appearance on magazine pages will for sure reach more eyes and attract new followers. It is not a secret publishing is a one form of advertising. Getting published in editorial magazine is a promising start for smaller brands usually owned by home-based hand-crafters. Nowadays, beginner models and photographers can also find a lot different editorial type of magazines to get featured. You just need to search, read and submit. Media is craving for something new and never seen before. By having said so, would like to share few useful tips on how to get your brand published in magazine.
Look for Magazine
In the first place, make a good research on magazines online. Visit their websites and see if their vibe fits your brand’s vibe. Read “about us” section to see if its print, online or print-on-demand magazine. The thing is, that today you can find hundreds of magazines specializing in vast number of fields, such as fashion, crafts, digital arts, eco-living, beauty, vehicles, gardening, psychology, metaphysics and many more. Know the magazine.
If you are emerging fashion designer pay a closer look at editorial magazines specializing in fashion, beauty, photography and sustainability. Actually, such magazines are always looking for new faces and brands to feature on their website and periodical publications in print. Certainly, have this in mind and start submitting photo editorials to get published in magazines.
Actually, you should remember three things: find magazines that do not charge to publish you, find magazines that cohere with your artistic style and look for magazines that are easy to submit to. When you are on magazine’s website, visit their “open submissions” section to see what they are currently looking for to publish and what do you have to do to get published in it.
Find Open Submissions
Most magazines upload their open submissions on their websites. Look for “submit”, “get published” or “open submissions” sections on magazine
s website. In deed, it should be clearly visible and easy to access. In most cases, all you need to know you are likely to find on their ‘open submissions’ page. Typically, you will find what options you have and what steps should be taken.
Indeed, don’t be afraid to get in touch after you read submission guidelines and learn submission requirements. Every magazine has its own guidelines for submissions, so make sure you read and understand them. The truth is, this way you will increase your chances be accepted and published. It is important to realize that most submissions are rejected because submitters do not follow submission guidelines in the first place.
Initiate Collaboration
You may approach a magazine by simply contacting it’s staff in a polite but still informative manner. Certainly, read magazines submission guidelines first and only then prepare a letter without any grammar mistakes. By all means, keep it short, but catchy. As a matter of fact, 4–5 sentences would be a full glass. In fact, providing a correct link to your website or portfolio is a must. Otherwise, editors will never come back to you. Magazine editors want to see “what you have”.
Don’t be afraid to initiate a contact and showcase your brand. Today, most magazines are happy to be contacted by new faces have potential to appear as a ‘fresh content’ for their readers. It would be smart to ask what collaborating options a magazine has on the table. Who knows, you may end up doing an interview feature!
Submit Editorial
As earlier mentioned, you can always do a professional photo-shoot featuring your products. That is an editorial photography. In such case, you will need an experienced model, editorial makeup artist and good photographer.
Choose the best images only and submit them as a photographic story or editorial. Your storyline should consist of 5–10 images. Besides, write down a list of people involved in a shoot, such as photographer, model, makeup artist, designer, stylist, etc. Work with people who have already been published and know what magazines require. However, organizing an editorial photoshoot can be very stressful, putting several people into one project requires a lot of devotion, time and work.
Above all, your brand does need editorial updates on your products or on regular basis. When you shoot your products make sure you get done some editorial shots for submissions and publications on media. Thus, same applies to models if they wan to get published in magazines. In present marketing climate, rich selection of professional images is a stepping-stone in one-self’s promotion.
Write a Guest Post
If you like to write and need an online traffic to your website, consider submitting guest posts to other blogs or various platforms, for example, such as Focus on Style, Beauty and Fashion Tech. In general, your article can be about anything you like. Make sure you nicely weave in a backlink to your website in the text. Your article has to be easy to read and comprehend. Usually, offering a solution for the problem attracts bigger number of readers and visitors than other type of articles. In other words, guest posting is another form of advertising your talent or brand.
Buy Add Space
The last, but most painful way to get published in magazine is buying an advertising spot on their website or print publications. If you are in a budget to do so, give it a go! It is a twenty-first century, but good old direct advertising to targeted audience is till a leader anyway. By having said so, do some calculations and decide whether you want to put a banner on website or pay for a print advertisement.
Concluding Word
As you can see, putting your brand on publishing media is not so hard in present days. Do some good research online and familiarize yourself with publication requirements of every magazine that is relevant to your field of interest and your brand. Follow their guidelines and be persistent. You can always send a polite follow up email message on your submission if magazine does not reply to your initial message. If your second email is not replied to, move over and submit to another magazine. You have plenty to choose from! On the other hand, you may also write an article that would cohere with your brand or its idea and submit it to big blogs and various publishing platforms. Use your creativity and imagination! For sure, guest blogging will increase your online traffic back to your website. Don’t forget to incorporate a link to your business in article’s text so that readers could click it and be directed to your brand’s website. That is the main point of guest blogging. Eventually, if you need to advertise your brand and have some coins in your budget, buy an ad space on a reliable platform, popular blog or print magazine. On the other hand, combine what is the most affordable and beneficial to you, because a paid ad space will be a direct advertising to target consumers. It can swing some unexpected action into your business! At the end, it will bring new followers and more customers. For your information, there are lots of articles providing more tips on how to publish your brand to magazine. Get up and read.
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